At the moment, this has got to be my favourite signage in the town. When I first saw it, I smiled 'cos of the vibrant character of the brand :) Too bad I haven't had a chance to try their coffee yet. Anyhow, I did googled to find out more "This is the most prestigious coffee in the world" so I read and apparently, there's a bidding going on on ebay for the beans !!! Have you tried it?
update : today seems to be 'signage day' for dailyphoto circle :)